WEB · DIGITAL MARKETING · OPERATIONS

I make the work clear.
Then I make it work.

I'm Reena, a web and digital marketing specialist with hands-on experience across landing pages, content, funnels, team leadership, and the systems behind them.

Design

Implementation

Systems

Leadership

EXPERIENCE AT A GLANCE

Not just ideas.
Years of doing the work.

15+

team members led across design, virtual assistance, and client delivery

50+

landing pages built across live marketing and funnel platforms

10+ yrs

in digital work, operations, customer experience, and leadership

CAREER EXPERIENCE

I know the work from both sides.

I've been the person designing and publishing the page, and the person building the process that helps a whole team deliver it.

01

2026 — Present

Web & Digital Marketing Specialist

Alcott Global

Supporting multiple brands through website management, content publishing, podcast production, executive events, event-app setup, and the operational tools behind day-to-day marketing.

  • Website management and publishing
  • Podcast editing and publishing
  • Executive events and MyConnector setup
  • AI-assisted content and research
  • CRM and client-service systems
  • Marketing operations across brands
02

2023 — 2025

Team Leader & Project Manager

Frontpage Digital / GoGorilla

Helped grow an internal team from 2 to more than 15 people while creating the workflows, documentation, dashboards, prototypes, and automations used to organize the team’s work.

  • Team leadership and training
  • Internal ClickUp and Airtable systems
  • Zapier and n8n automations
  • Figma prototypes, SOPs, and reporting
03

2018 — 2023

COO & Operations Lead

Chase Reiner / Shine Ranker

This became the foundation of my digital career. The work started directly with Chase Reiner and later continued into his SaaS business, Shine Ranker. I began with projects and part-time data entry and outreach, moved into full-time customer support, and grew into client account, website, and operations management.

  • Client account management
  • WordPress, Squarespace, and Duda
  • SEO, ThriveCart, ConvertKit, and GHL
  • Google Admin and billing management
  • Early AI tools and workflows
  • Team leadership and operations
04

2009 — 2022

Customer Experience & Team Leadership

AT&T, MediNinja and BPO teams

Built a strong foundation in customer support, technical problem-solving, escalations, coaching, and leading teams under pressure.

  • Escalation management
  • Technical support
  • Team coaching
  • Process improvement

WHAT I BRING

Creative work with an operations brain.

I care about how things look, how they read, and what needs to happen after someone clicks.

01

Web & landing pages

Page structure, responsive layouts, content publishing, platform setup, testing, and upkeep.

02

Visual marketing

Social graphics, lead magnets, campaign assets, branded content, and clear visual systems.

03

Marketing operations

Campaign support, content workflows, reporting, documentation, and keeping tools connected.

04

Systems & leadership

Project pipelines, SOPs, training, quality checks, workload planning, and team support.

SELECTED IMPLEMENTATION WORK

Pages and systems built for real use.

LANDING PAGES & FUNNELS

From page structure to the live setup

I've built and maintained landing pages inside ThriveCart, Systeme.io, GoHighLevel, Squarespace, WordPress, and Lovable. The work includes layout, assets, responsive setup, forms, links, testing, and handoff.

INTERNAL WORKFLOW SYSTEMS

Tools that helped the team stay organized

Created internal ClickUp and Airtable setups, SOPs, Loom training materials, Figma prototypes, and reporting views for a growing team.

MARKETING OPERATIONS

Multi-brand website support

Manage content publishing, website updates, marketing requests, and executive event support across multiple brands.

SELECTED WORK & EVIDENCE

The output—and the thinking behind it.

My portfolio includes live-page builds, internal systems, UX planning, automation, and performance reporting. Some of the strongest work is in documents, not polished screenshots.

Responsive Grab Your Leads landing page shown on desktop, laptop, tablet, and mobile
LANDING PAGE · SYSTEME.IO

Grab Your Leads

Landing-page design and implementation across responsive breakpoints.

Figma board showing sign-up, sign-in, account recovery, components, and email states
INTERNAL UX PLANNING · FIGMA

Authentication flow

A structured internal prototype covering components, user states, recovery, and authentication emails.

ClickUp dashboard report with task status, workload, approvals, and activity
INTERNAL OPERATIONS

ClickUp reporting view

A working view for task status, assignments, approvals, workload, and team activity.

LinkedIn performance report comparing results before and after active management
PERFORMANCE MARKETING

Before-and-after reporting

Documented a 691% lift in impressions, 1,240% more clicks, and a 213% higher engagement rate over comparable 20-day periods.

Espiritu-Salvador Medical Clinic landing-page design study on laptop and phone
LANDING PAGE STUDY · CANVA

Pediatric clinic

A responsive design study built around a clear consultation path.

ThriveLearn course library with multiple digital training products
COURSE OPERATIONS

ThriveLearn course setup

Course-library setup and organization across a large catalog of digital training products.

Long-form black and gold automotive demo landing page
LANDING PAGE IMPLEMENTATION

Long-form demo funnel

A complete offer page with clear sections, benefit blocks, steps, and repeated calls to action.

Financial health dashboard with revenue growth and profitability charts
REPORTING & ANALYTICS

Financial health dashboard

An interactive reporting view designed to turn revenue, margin, and target data into a usable management overview.

REPLIT & LOVABLE BUILDS

Recent ideas turned into working pages and tools.

Landing page concepts and app experiments built to test clear messages, useful flows, and practical ideas.

SCROLL TO VIEW FULL PAGE ↓Full Meraz Roofing landing page concept
LOVABLE · LANDING PAGE CONCEPT

Meraz Roofing

A clear path from roof concern to inspection, with services, process, reviews, and contact details in one page.

SCROLL TO VIEW FULL PAGE ↓Full Meister HQ barbershop landing page concept
LOVABLE · LANDING PAGE CONCEPT

Meister HQ

A barbershop page that brings services, prices, real work, reviews, location, and inquiries into one clear flow.

SCROLL TO VIEW FULL PAGE ↓Full Crows Landing veterinary clinic landing page concept
LOVABLE · LANDING PAGE CONCEPT

Crows Landing Vet

A friendly clinic page that makes care, reviews, hours, booking, and emergency options easier to find.

Prism web application interface
REPLIT · WEB APP CONCEPT

Prism

A tool concept for turning a webpage into brand details and marketing-ready content.

Scrubbr browser-based metadata privacy tool
LOVABLE · BROWSER TOOL

Scrubbr

A local privacy tool for inspecting and removing file metadata before download.

REVIEWS & FEEDBACK

What people noticed about the work.

AI Profit Engine project and review from Susan S.
“Reena embodies innovation and resilience, delivering beyond expectations.”

Susan S.AI Profit Engine

High Cay Beauty design and client review
“You’re super accommodating and easy to work with. Your designs are beautiful, and you respond quickly.”

High Cay BeautyClient review

LinkedIn portfolio feedback from Jed Seculles
“Strong work, especially on the GHL and funnel implementation side.”

Jed SecullesCo-founder, Sprint19 · Portfolio feedback

TOOLS I'VE WORKED WITH

WordPressSquarespaceDudaLovableReplitGoHighLevelThriveCartConvertKitSysteme.ioSPP.coPerfex CRMClickUpAirtableZapiern8nAdobe AuditionBuzzsproutMyConnectorChatGPTGeminiLinkedInCanvaFigmaSemrushAhrefsGoogle AnalyticsZoho AnalyticscPanelGoDaddyGoogle Workspace / Admin
Reena Therese EspirituREENA · WEB · MARKETING · SYSTEMS

ABOUT REENA

I care about the whole picture.

My background is not limited to one job title. I've worked across websites, content, customer experience, business operations, and team leadership.

That means I can see where a message is unclear, where a process may break, and what a team needs to keep the work moving after the launch.

View full experience on LinkedIn ↗

NEED SOMEONE WHO CAN SEE THE FULL FLOW?

Let's talk about the work.

Email Reena